Online shopping statistics

Online shopping statistics

Online Shopping Growth & Spend

• Retail spending via the internet grew 26% to hit $12.3 billion in the year ending October 2012 (NAB Retail Sales Index, 2012)
• This is supported by a report by the Australian Communications and Media Authority (ACMA) that indicates online shopping activities grew 27 per cent in the 12 months to July 12
• The Internet is being used for shopping by two thirds of consumers  (Sensis e-Business Report)
• A recent eCommerce Report forecasts that online sales in Australia will grow from $27 billion in 2010 to an expected $37.1 billion in 2013 (eCommerce Report.com.au)

Who Is Shopping?

• 71% of Males and 66% of females shopped online (Telstra’s – How you can join the Omni Channel Shopper Report, Aug 2012)
• Internet shopping is more popular (78%) amongst 30-39 year olds (Telstra’s – How you can join the Omni Channel Shopper Report, Aug 2012)
• On average, men spent more than double online than women (Telstra’s – How you can join the Omni Channel Shopper Report, Aug 2012)

What Are They Buying?

• The most popular omni-channel category is clothing/ accessories, with 89% of online buyers also shopping in-store. (Telstra’s – How you can join the Omni Channel Shopper Report, Aug 2012)