Thursday, 20 June 2013

A timeline for the history of coupons

A timeline for the history of coupons:

  • 1888 – Asa Candler used paper tickets for free glasses of Coke to help market his new soda
  • 1909 – C.W. Post used 1 cent coupons to start marketing Grape Nuts breakfast
  • 1930 – Coupon usage grows dramatically during the great depression
  • 1940 – Big chain grocery stores begin to use coupons to attract consumers away from purchasing at local markets
  • 1957 – Nielsen Coupon Clearing House was created to be devoted entirely to coupon redemption
  • 1965 – Half of all the families in the United States begin cutting coupons
  • 1986 - Shop A Docket commenced in Australia, printing coupons on the back of shopping receipts
  • 1990 – The invention of the internet leads to the downloaded printable coupon and online coupons
  • 1992 – The last year coupon usage is on the rise for the next 17 years
  • 2002 – Americans saved US$3.8 billion shopping with coupons
  • 2009 – The U.S. government uses coupons to promote converter box sales for the digital television transition
#coupon